Public relations: Theoretical framework and instruments

Public relations essentially include communication between people and its human component is what scientists have always found interesting. Moreover, in the modern virtual world, they are gaining importance developing a completely new dimension. This comes as consequence of increasing usage technology social networking sites, with both individuals organizations becoming more visible digital environment. represent an authentic type interpersonal communication, promotion growth organization, together goods services. By creating adequate public strategy efficient implementation, companies build up their image gain good reputation by establishing long-term relationship target groups. The aim this paper to cover three aspects: Firstly, present genesis, beginning first authors dealing area, all way contemporary comprehension concept. Secondly, show that it great for themselves properly on Internet, primarily through media sites. And finally, exhibit most significant strategies instruments, including internal organization employees.